Age is just a number! The benefits of cross-generational teams.
Grant Campbell-Carran, Managing Partner, Mandate Creative Grant Campbell-Carran, Managing Partner, Mandate Creative

Age is just a number! The benefits of cross-generational teams.

This guy is learning something new every day and I love it. The explosion of generations and the fusion of different life experiences within our team creates amazing ideas and boosts creativity. This is because we all look at problems and briefs from different perspectives. It also massively helps with developing messaging and media targeting – again, due to cross-generational input. I have to admit some of the things I have learnt during team chats over lunch and drinks I find rather amusing... Little did I know that ‘Grime’ is music not dirt, and ‘Sick’ means good not vomit. There is an app for most things – ‘I have an app for that’. Oh and ‘Fast Fashion’ does not mean models running down the catwalk. Something new which I heard recently is that ‘Ghosting’ does not have anything to do with Halloween or the supernatural.

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The Benefits Of Team Quizzes For Creative Thinking.
Clodagh Coward, Client Director, Mandate Creative Clodagh Coward, Client Director, Mandate Creative

The Benefits Of Team Quizzes For Creative Thinking.

I recommend anyone who is missing in-person interactions with their colleagues to host a daily quiz and you’ll be pleasantly surprised at the added benefits it brings to the whole team. Whilst most of us have adapted to the ‘new normal’ and have got into the groove of the working from home set-up, one thing I’ve found that has helped keep us sane in these strange times is our morning quiz. The biggest challenge I’ve found when working from home is maintaining a relationship with my co-workers virtually. According to research, one in three of us miss our ‘work spouse’ – the person we’re closest to in the office – more than we do our actual partners.

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