Ghosting in the public relations industry
Winston Churchill famously stated “When the eagles are silent, the parrots begin to jabber". Proof that ‘ghosting’ (basically; ignoring someone) has been around for a while. Ghosting is becoming more prevalent in business. I think this is because the behaviour is now common-place and wrongly ‘accepted’ across digital dating and social media. There is a whole tranche of people, spanning different generations, who now decide to simply ignore rather than respond. Here are some of my thoughts and experiences on this topic.
Five ways to save time + £££ sourcing PR talent
Sourcing talent can be a real challenge. The industry is extremely competitive and constantly evolving. Finding the right candidates that have the skills and knowledge that is reflective of the industry and client demands can be hard. But, there are simple things that PR agency leadership can do to help make the search for talent easier.