All year resolutions: the need to be more daring
Stu Campbell-Carran, Managing Partner, Mandate Creative Stu Campbell-Carran, Managing Partner, Mandate Creative

All year resolutions: the need to be more daring

As we carefully emerge from lockdown in the UK and try to find a new norm, I thought it would be interesting to consider the concept of resolutions and how we can all be more daring. Many people make these in the new year and then by mid-January they have failed.  I’ve never liked the concept of new year resolutions for this very reason as they put too much pressure on people at the most depressing and grey time of the year.

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Five differences between working agency VS in-house
Clodagh Coward, Client Director, Mandate Creative Clodagh Coward, Client Director, Mandate Creative

Five differences between working agency VS in-house

Ask any PR professional who has worked in both an agency and in-house and they will often tell you they have a definite preference. I believe, although the nuts-and-bolts of the role are essentially the same, the two are vastly different. Your favoured one will depend on your personality and what you want from your career. Each, of course, has their pros and cons but working in both has given me a more rounded experience in my career, for which I am thankful for.

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Five important things my first job taught me
Clodagh Coward, Client Director, Mandate Creative Clodagh Coward, Client Director, Mandate Creative

Five important things my first job taught me

Like many young people growing up, I had a part-time job at the weekend. At fifteen years old this was my first ever job. I worked as a shop assistant and my role was split between working on the tills, stacking shelves and being responsible for the in-store baked goods. Every Saturday morning when I clocked in at 10.00am I had to make sure there were freshly baked baguettes ready for the lunchtime rush. Fast forward fifteen years later I am now client director in a boutique PR agency. Whilst the two roles seem wildly different, there are actually some key skills that I picked up as a young spritely shop assistant which have served me well to this day. These lessons I learned early on have made me a better manager and showed me the importance of client satisfaction. 

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The best of both worlds.  London and the Chilterns
Clodagh Coward, Client Director, Mandate Creative Clodagh Coward, Client Director, Mandate Creative

The best of both worlds. London and the Chilterns

I have worked in central London for most of my PR career – including London Bridge, Soho and Mayfair. But I have always loved living in Buckinghamshire. I grew up here, I went to school in Beaconsfield and all my friends and family are nearby. I also enjoy the fantastic restaurants and sense of community that we have here in beautiful Bucks. Being out of Zone One has many perks for the PR professional, the PR consultancy and ultimately their clients.

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