Learning is a lifelong process
I’ve been working in public relations for 25yrs in May this year. It’s a career that I’ve loved and I still do today. PR has changed immensely since I first started out. Long gone are the days of photocopying press releases, paper filing, courier bikes and paper cuts from monthly coverage boards (more on that soon)! Public relations is a creative brand marketing discipline that has many faces and abundant opportunity. This fast-approaching anniversary got me thinking about the changes I have seen and how much I’ve learnt.
Twenty top tips for a lower-stress PR career.
The media is ‘always on’ and social media is an intrinsic 24/7 part of our lives. As such, PR professionals often have to go the extra mile to maintain momentum and win. PR is no longer a nine-to-five occupation - it is a lifestyle career choice. By default, we work in a profession that is run by deadlines, long to-do lists and high expectations. Not to mention the energy, drive and emotional input needed to achieve cut through. This means that at times it can be stressful because client demands are high and the flow of media opportunities never ceases.
Age is just a number! The benefits of cross-generational teams.
This guy is learning something new every day and I love it. The explosion of generations and the fusion of different life experiences within our team creates amazing ideas and boosts creativity. This is because we all look at problems and briefs from different perspectives. It also massively helps with developing messaging and media targeting – again, due to cross-generational input. I have to admit some of the things I have learnt during team chats over lunch and drinks I find rather amusing... Little did I know that ‘Grime’ is music not dirt, and ‘Sick’ means good not vomit. There is an app for most things – ‘I have an app for that’. Oh and ‘Fast Fashion’ does not mean models running down the catwalk. Something new which I heard recently is that ‘Ghosting’ does not have anything to do with Halloween or the supernatural.