Age is just a number! The benefits of cross-generational teams.

This guy is learning something new every day and I love it. The explosion of generations and the fusion of different life experiences within our team creates amazing ideas and boosts creativity. This is because we all look at problems and briefs from different perspectives. It also massively helps with developing messaging and media targeting – again, due to cross-generational input. I have to admit some of the things I have learnt during team chats over lunch and drinks I find rather amusing... Little did I know that ‘Grime’ is music not dirt, and ‘Sick’ means good not vomit. There is an app for most things – ‘I have an app for that’. Oh and ‘Fast Fashion’ does not mean models running down the catwalk. Something new which I heard recently is that ‘Ghosting’ does not have anything to do with Halloween or the supernatural.