How to handle crisis comms in business

My mantra is simple: “solutions not problems”.  For every problem, issue or crisis - there is also a workable solution to be found. It often just requires a fresh-thinking mindset to identify it. In order to deploy the best response companies and directors need to be 100% transparent and consider things from different angles and perspectives. Who are the stakeholders? What is the message we want to convey externally/internally? What is the potential impact/and on who? Establishing an open and honest two-way dialogue with clients is the best approach to putting together a viable crisis communications plan. It is always best to tackle a crisis head on. Doing nothing is never an option. The three things brands absolutely must avoid when faced with managing a crisis are; lies, manipulation and silence. True perspective is key to mitigate potential damage.