Ghosting in the public relations industry

Winston Churchill famously stated “When the eagles are silent, the parrots begin to jabber". Proof that ‘ghosting’ (basically; ignoring someone) has been around for a while.  Ghosting is becoming more prevalent in business. I think this is because the behaviour is now common-place and wrongly ‘accepted’ across digital dating and social media. There is a whole tranche of people, spanning different generations, who now decide to simply ignore rather than respond. Here are some of my thoughts and experiences on this topic.